Remember Telewest? Never mind. They were a big noise in telecoms for business and consumers. This pack was aimed at businesses and highlighted Telewest’s suite of products aimed at maintaining business continuity in case of things like industrial accidents, terrorism or DoS attacks.

The pack contained the familiar (though hopefully not too familiar) hospital plasma bag, but containing Telewest-blue ‘blood’. The idea was communications managed by Telewest would continue to be the ‘lifeblood’ of an organisation.

The pack was expensive but worth it. It achieved an ROI figure of 61:1, generating sales worth $8.3m. That’s equivalent to lots in today’s money.

T3 Risk Management is a Swiss-based company specialising in minimising modern-day risks to property, data, investments and people. Got a few thousand to spare? They’re here: https://secure.t3-rm.ch/en

A company that specialises in secure, off-site data storage. Here they are: http://astrahosting.co.uk/

My Bunteresque copy for Olympia, in an ad that’s now almost as old as the language it was intending to parody.

HP B2B campaign through Publicis.