One look at my bank account statement will tell you that I’m a bit rubbish with money. But I’m pretty good when it comes to writing about the stuff and what people can do with it.
An ad for RBS through Lowe Live. Art Director: Billy Plummer
The things you can do in London, using very unLondony language. A DM pack for Amex done through OgilvyOne.
A campaign of radio ads for American Express.
Amex is a challenging client with a complex approval process involving numerous stakeholders in the UK and the US. So I am very pleased that these ads were eventually recorded.
The campaign encouraged Amex cardholders to use their cards more often by getting them to think about the rewards the cards would bring. Rewards that could include free flights, special experiences, free gifts and so on. The v/o artists include Sue Perkins, Steve Punt, Danny Wallace and others.
One of the many banners I created for Amex through Ogilvy One.
My Amex work at Ogilvy also included emails, brand guidelines and UX copy.
MINT. Remember them?
I wrote all of the SEO copy for this B4rclays Bank website aimed at high net worth individuals moving overseas, and about half the content for another of their websites aimed at Brits who didn’t know what to do with all their money. Then I gouged my eyes out with a set of Chroma Haiku cutlery.
Everyone was offering credit cards back in the early naughties. Even Shell.
An arresting but effective use of personalisation. MINT had a list of people who they thought had taken out loans from high street banks and were paying over-the-top interest rates. Don’t ask me how they knew this. Anyway, starting from the simple thought that the customer’s loan was ‘in the wrong place’, I came up with this idea of a postcard die-cut into the shape of a cymbal and bearing the words ‘Acacia Grove to host month-long heavy metal festival?’ On the reverse was the reassuring payoff, ‘There’s a right place and a wrong place for everything. What about your loan?’