I’ve worked on deep breath Action Aid, Barnardo’s, Battersea Dogs and Cats Home, Bhopal Medical Appeal, Breast Cancer Now, Cancer Council of New South Wales, Cats Protection, Diabetes UK, Make A Wish, Marie Curie, RNLI, RNID, RSPCA, RSPB, UNICEF, UNHCR, Save The Children, WaterAid, Oxfam, Scope, VSO, Operation Smile, Freedom From Torture, WWF.

I never pronounce it ‘charidee’.

Union Carbide, responsible for the 1984 Bhopal disaster that killed 29,000 and continues to affect many thousands of people in India, merged with Dow Chemical. Now Dow has merged with DuPont, thus distancing themselves still further from the outrage for which adequate settlement has never been paid. ‘Dont Bury Bhopal’ was a campaign theme developed by me and Carl Knapper at Soul London.

WWF ‘Beating Heart’

WWF ‘Jaguar’. Yes, I know the jaguar isn’t ‘mythical’. Not yet, anyway. #clientamends

Cancer Council of Australia ‘Biggest Morning Tea’.

These ads for Oxfam were designed specifically so that people could either engage with the argument by reading the copy, or cut to the chase and just read the highlighted sentences. Headline nicked from an Observer column.

I wrote the ad but had nothing to do with the naming of the charity!

The first cat charity ad that acknowledged the popularity of all things cat-related on the internet.

Younger readers, the dude on the right is John Major, ex-prime minister.