I never pronounce it ‘charidee’.
WWF ‘Beating Heart’
WWF ‘Jaguar’. Yes, I know the jaguar isn’t ‘mythical’. Not yet, anyway. #clientamends
Cancer Council of Australia ‘Biggest Morning Tea’.
These ads for Oxfam were designed specifically so that people could either engage with the argument by reading the copy, or cut to the chase and just read the highlighted sentences. Headline nicked from an Observer column.
I wrote the ad but had nothing to do with the naming of the charity!
The first cat charity ad that acknowledged the popularity of all things cat-related on the internet.
Younger readers, the dude on the right is John Major, ex-prime minister.